1. Exclusive: “Patagonia is in business to save our home planet.”

    Exclusive: “Patagonia is in business to save our home planet.”

    In an exclusive interview, founder Yvon Chouinard talks about how the new mission will reshape how the company does business.

    For the past 45 years, Patagonia has been a business at the cutting edge of environmental activism, sustainable supply chains, and advocacy for public lands and the outdoors. Its mission has long been “Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.”

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  2. Quotes

    1. We're losing the planet because of climate change, that's the elephant in the room. Society is basically working on symptoms. Save the polar bear? If you want to save the polar bear, you got to save the planet.
    2. We give out about 900 grants a year to different activist organizations.
    3. We're not going to get rid of our cars; we can't even get carbon taxes going.
    4. That's what you have to do, replace all the chemicals with knowledge and labor.
    5. So they get another 10% from us for growing regeneratively, they can sell their cover crops, and they're happy.
    6. I've been there and it's a wild, wild place.
    7. It's not like we had to buy up a ton of land and force our way in. It's strategic investment that has really paid off.
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